Editorial Content Creation
We work with the client's designated contact to determine the editorial content of a publication. We then assign various professionals to create this content, including editorial writers, graphic designers, and photographers.
In addition to general journalistic coverage, our advertising sales representatives can provide our writers with leads to advertisers and potential advertisers to contact for story information. This relationship often leads to new advertisers and can result in greatly enhanced revenues.
Financial Management
On an administrative basis, the tasks we perform include keeping a detailed advertising sales log and insertion order file, invoicing and tearsheets, posting and depositing of checks, accounts receivable management, payment of sales commissions, and collection of past due accounts, We provide a per-issue status report on all sales and financial functions
Production and Printing
Publications are produced using the latest in sophisticated page layout programs. All design elements are placed into the layout and edited to create an attractive publication that conform to printing standards and requirements. Upon submitting publications to the printer, we follow up at every stage of production, from blueline to final delivery.
Advertising Sales
We completely manage the advertising sales function on your behalf, from contacting prospects to final billing and tearsheet mailing. Our sales success begins with the development of a database of current and potential advertisers. We then cultivate relationships with these advertisers by delivering benefit-oriented media kits and following up with scheduled sales calls. Our ongoing call schedule gives you the best opportunity to develop a profitable base of advertising contacts.
Design and Production
Our staff of graphic designers offers a wealth of experience in publication design and redesign.
All of our publications are produced using the latest,
state-of-the-art page layout programs. Clients are provided with a full proof copy for review, proofreading, and editing. After client corrections are made, another proof is provided for verification and final approval.
We also create new rate cards and sales promotion materials to complement the design and enhance the sales effort.
Planning and
Project Management
At the planning stages,
Slack Attack Communications helps you define the objectives you want to achieve with your publication. From there, we develop your production plan, including design of redesign needs, cost estimating, and scheduling.
Publishing a wide range of
Trade Association Publications
