On Premise Magazine

The Official Publication of the Tavern League of Wisconsin

On Premise magazine is a bi-monthly publication for owners, managers, and employees of taverns, restaurants, resorts, hotel/motel lounges and nightclubs. On Premise magazine provides a unique mixture of articles dealing with relevant topics in the industry. Features include information about on premise laws, marketing and promotions, profiles of successful operations, and people within the hospitality industry.

  • Targeted readership
  • FULL COLOR format
  • Bi-monthly issues
  • Annual Membership Directory & Buyers Guide
    distributed in January

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2010 Editorial Calendar
   

JANUARY / FEBRUARY

2010 TLW Membership Directory &
Buyers Guide
(Special 75th Anniversary Edition)

Ad space reservation & materials deadline:
November 23, 2009

MARCH / APRIL

Spring Conference Issue

Features:
Preparing for The Smoking Ban

Ad space reservation & materials deadline:
January 1, 2010

MAY / JUNE

May is Tavern Month

Features:
Security Systems: Keeping an Eye
on your Business
Promoting Your Tavern Online

Ad space reservation & materials deadline:
April 1, 2010

JULY / AUGUST

Pre-Convention Issue

Features:
Cut Costs with Energy Efficiency
When Disaster Strikes...Dealing with Insurance Claims & More

Ad space reservation & materials deadline:
June 1, 2010

SEPTEMBER / OCTOBER

Fall Convention Issue

Features:
75th Anniversary Celebration
Legislative Update

Ad space reservation & materials deadline:
August 1, 2010

NOVEMBER / DECEMBER

Features:
Spruce Up Your Tavern for the Holidays
After the Smoking Ban

Ad space reservation & materials deadline:
October 1, 2010


Circulation
 
On Premise is mailed to each member of the Tavern League of Wisconsin, legislators, potential members of the Tavern League of Wisconsin, newspaper editors, and other important people concerned with the on premise industry.
Advertising Rates EFFECTIVE JANUARY 2010
1X 3X 6X COLOR
FULL PAGE $1,020 $970 $915 $600
2/3 PAGE
$760
$720 $680 $400
1/2 PAGE $660 $635 $600 $300
1/3 PAGE $480 $460 $420 $200
1/4 PAGE $370 $355 $335 $150
1/6 PAGE $260 $250 $235 $150
1/8 PAGE $195 $185 $180 $150

*additional charge for full color, 4/c process ads
Premium Positions: IFC-$1,660; BC-$1,710; IBC-$1,610

SPECIAL OFFER: Any advertiser with a 3X or more contract will receive a 10% DISCOUNT on a TLW trade show booth.

Front Cover Position Available (including Feature Story): $3,000

Insert Rates: available upon request

Agency Commissions: An agency commission of 15% is allowed to publisher recognized agencies on space only.

Reprints: On Premise magazine offers a reprint service on any article or advertisement published. These can be used as mailers to vendors or customers, enclosures with sales literature or annual reports, or as hand-outs at trade conventions.

Classified Ads: $40 minimum up to 8 lines. Additional lines $5 per line.

Note: Unpaid accounts subject to 1.5% interest charged per month.

Mechanical Requirements
Ad Dimensions (width by height)
FULL PAGE 7-3/8" x 9-7/8" (Live print area)
2/3 PAGE Vertical: 4-7/8" x 9-7/8"
1/2 PAGE Horizontal: 7-3/8" X 4-7/8", Vertical: 3-5/8" x 9-7/8"
1/3 PAGE Horizontal: 4-7/8" x 4-7/8", Vertical: 2-3/8" x 9-7/8"
1/4 PAGE Horizontal: 7-3/8" x 2-3/8", Vertical: 3-5/8" x 4-7/8"
1/6 PAGE Horizontal: 4-7/8" x 2-3/8", Vertical: 2-3/8" x 4-7/8"
1/8 PAGE Horizontal: 3-5/8" x 2-3/8", Vertical: 1-3/4" x 4-7/8"
Magazine trim size: 8-1/2" x 11 ", Bleed: 8-3/4" x 11-1/4"

SUBMISSION REQUIREMENTS: QuarkXPress (.qxd) or InDesign (indd), (all fonts and support files supplied), Illustrator (.ai or .eps), (all fonts converted to outlines or supplied), Photoshop (.psd), (all fonts embedded or supplied or a pdf file.

Electronic Ad Submission Checklist: Verify ad dimensions. Don't use color if ad is black-only. Make sure color mode for ads are converted to CMYK (no RGB). Copy all materials to disk (include all placed graphics, scans, logos, fonts and layouts). LASER OR INK JET PRINTER PROOF REQUIRED FOR ALL ADS.

NOTE: Any ads not supplied properly could incur additional charges. Slack Attack Communications will gladly design your ad. Please call for cost estimates.

Contact Information


For advertising information contact:

Barbara Slack
Slack Attack Communications

P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262

bslack@slackattack.com
or

Heidi Koch
Slack Attack Communications

P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262
heidi@slackattack.com

Tavern League of Wisconsin, Inc.
2817 Fish Hatchery Rd., Madison, WI 53713
608-270-8591
info@tlw.org

 
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