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The Official Publication of the Tavern League of Wisconsin
On Premise magazine is a bi-monthly publication for owners, managers, and employees of taverns, restaurants, resorts, hotel/motel lounges and nightclubs. On Premise magazine provides a unique mixture of articles dealing with relevant topics in the industry. Features include information about on premise laws, marketing and promotions, profiles of successful operations, and people within the hospitality industry.
- Targeted readership
- FULL COLOR format
- Bi-monthly issues
- Annual Membership Directory & Buyers Guide
distributed in January
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2010 Editorial Calendar |
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JANUARY / FEBRUARY
2010 TLW Membership Directory &
Buyers Guide
(Special 75th Anniversary Edition)
Ad space reservation & materials deadline:
November 23, 2009
MARCH / APRIL
Spring Conference Issue
Features:
Preparing for The Smoking Ban
Ad space reservation & materials deadline:
January 1, 2010
MAY / JUNE
May is Tavern Month
Features:
Security Systems: Keeping an Eye
on your Business
Promoting
Your Tavern Online
Ad space reservation & materials deadline:
April 1, 2010
JULY / AUGUST
Pre-Convention Issue
Features:
Cut Costs with Energy Efficiency
When Disaster Strikes...Dealing with Insurance Claims & More
Ad space reservation & materials deadline:
June 1, 2010
SEPTEMBER / OCTOBER
Fall Convention Issue
Features:
75th Anniversary Celebration
Legislative Update
Ad space reservation & materials deadline:
August 1, 2010
NOVEMBER / DECEMBER
Features:
Spruce Up Your Tavern for the Holidays
After the Smoking Ban
Ad space reservation & materials deadline:
October 1, 2010
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Circulation |
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On Premise is mailed to each member of the Tavern League of Wisconsin, legislators, potential members of the Tavern League of Wisconsin, newspaper editors, and other important people concerned with the on premise industry.
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Advertising Rates EFFECTIVE JANUARY 2010 |
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SPECIAL OFFER: Any advertiser with a 3X or more contract will receive a 10% DISCOUNT on a TLW trade show booth.
Front Cover Position Available (including Feature Story): $3,000
Insert Rates: available upon request
Agency Commissions: An agency commission of 15% is allowed to publisher recognized agencies on space only.
Reprints: On Premise magazine offers a reprint service on any article or advertisement published. These can be used as mailers to vendors or customers, enclosures with sales literature or annual reports, or as hand-outs at trade conventions.
Classified Ads: $40 minimum up to 8 lines. Additional lines $5 per line.
Note: Unpaid accounts subject to 1.5% interest charged per month.
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Mechanical Requirements |
| Ad Dimensions (width by height) |
| FULL PAGE |
7-3/8" x 9-7/8" (Live print area) |
| 2/3 PAGE |
Vertical: 4-7/8" x 9-7/8" |
| 1/2 PAGE |
Horizontal: 7-3/8" X 4-7/8", Vertical: 3-5/8" x 9-7/8" |
| 1/3 PAGE |
Horizontal: 4-7/8" x 4-7/8", Vertical: 2-3/8" x 9-7/8" |
| 1/4 PAGE |
Horizontal: 7-3/8" x 2-3/8", Vertical: 3-5/8" x 4-7/8" |
| 1/6 PAGE |
Horizontal: 4-7/8" x 2-3/8", Vertical: 2-3/8" x 4-7/8" |
| 1/8 PAGE |
Horizontal: 3-5/8" x 2-3/8", Vertical: 1-3/4" x 4-7/8" |
| Magazine trim size: 8-1/2" x 11 ", Bleed: 8-3/4" x 11-1/4" |
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SUBMISSION REQUIREMENTS: QuarkXPress (.qxd) or InDesign (indd), (all fonts and support files supplied), Illustrator (.ai or .eps), (all fonts converted to outlines or supplied), Photoshop (.psd), (all fonts embedded or supplied or a pdf file.
Electronic Ad Submission Checklist: Verify ad dimensions. Don't use color if ad is black-only. Make sure color mode for ads are converted to CMYK (no RGB). Copy all materials to disk (include all placed graphics, scans, logos, fonts and layouts). LASER OR INK JET PRINTER PROOF REQUIRED FOR ALL ADS.
NOTE: Any ads not supplied properly could incur additional charges. Slack Attack Communications will gladly design your ad. Please call for cost estimates.
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Contact Information |
For advertising information contact:
Barbara Slack
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262
bslack@slackattack.comor
Heidi Koch
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262
heidi@slackattack.com
Tavern League of Wisconsin, Inc.
2817 Fish Hatchery Rd., Madison, WI 53713
608-270-8591
info@tlw.org
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