Advertising Rates
 
 
  Editorial Calendar|Mechanical Requirements|Circulation|Contact Information


The Official Publication of the
Tavern League of Wisconsin
 


On Premise magazine is a bi-monthly publication for owners, managers, and employees of taverns, restaurants, resorts, hotel/motel lounges and nightclubs. On Premise magazine provides a unique mixture of articles dealing with relevant topics in the industry. Features include information about on premise laws, marketing and promotions, profiles of successful operations, and people within the hospitality industry.





Targeted readership
FULL COLOR format
Bi-monthly issues
Annual Membership Directory & Buyers Guide distributed in January
Get Adobe Reader  
2007 Editorial Calendar
 

JANUARY / FEBRUARY
Reserve ad space by December 29, 2006
Camera-ready materials due by January 15
2007 TLW MEMBERSHIP DIRECTORY

MARCH / APRIL
Reserve ad space by December 29, 2006
Camera-ready materials due by January 15
PRE-CONFERENCE ISSUE
Features:
Safe-Ride Update
Spring Cleaning & Pest Control

MAY / JUNE
Reserve ad space by March 1
Camera-ready materials due by March 14
Features:
Tavern Month
Beer

JULY / AUGUST
Reserve ad space by May 1
Camera-ready materials due by May 16
Features:
Pre-Convention
Wine
Waht's New in Bar/Restaurant Equipment

SEPTEMBER / OCTOBER
Reserve ad space by July 1
Camera-ready materials due by July 18
PRE-CONVENTION ISSUE
Features:
Legislation

NOVEMBER / DECEMBER
Reserve ad space by September 1
Camera-ready materials due by September 12
Features:
Infused Spirits
Advertising/Promotions—
Attracting & Retaining Customers

Circulation
 
On Premise is mailed to each member of the Tavern League of Wisconsin, legislators, potential members of the Tavern League of Wisconsin, newspaper editors, and other important people concerned with the on premise industry.
Advertising Rates EFFECTIVE JAN. 2007
1X 3X 6X COLOR  
FULL PAGE $990 $940 $890 $600  
2/3 PAGE
$740
$700 $660 $400  
1/2 PAGE $640 $615 $580 $300  
1/3 PAGE $465 $445 $410 $200  
1/4 PAGE $360 $345 $325 $150  
1/6 PAGE $255 $245 $230 $150  
1/8 PAGE $190 $180 $175 $150  
*additional charge for full color, 4/c process ads (color prices do not apply to membership directory)
SPECIAL OFFER: Any advertiser with a 3X or more contract will receive a 10% DISCOUNT on a TLW trade show booth.
Front Cover Position Available (including Feature Story) .... $2,500
Insert Rates: available upon request
Agency Commissions: An agency commission of 15% is allowed to publisher recognized agencies on space only.
Reprints: On Premise magazine offers a reprint service on any article or advertisement published. These can be used as mailers to vendors or customers, enclosures with sales literature or annual reports, or as hand-outs at trade conventions.
Classified Ads: $40 minimum up to 8 lines. Additional lines $5 per line.

Mechanical Requirements
Ad Dimensions (width by height)
FULL PAGE 7-3/8" x 9-7/8" (Live print area)
2/3 PAGE Vertical: 4-7/8" x 9-7/8"
1/2 PAGE Horizontal: 7-3/8" X 4-7/8", Vertical: 4-7/8" x 7-3/8"
1/3 PAGE Horizontal: 4-7/8" x 4-7/8", Vertical: 2-3/8" x 9-7/8"
1/4 PAGE Horizontal: 4-7/8" x 3-5/8", Vertical: 2-3/8" x 7-3/8"
1/6 PAGE Horizontal: 4-7/8" x 2-3/8", Vertical: 2-3/8" x 4-7/8"
1/8 PAGE Horizontal: 3-5/8" x 2-3/8", Vertical: 2-3/8" x 3-5/8"
Magazine trim size: 8-1/2" x 11 ", Bleed: 8-3/4" x 11-1/4"

SUBMISSION REQUIREMENTS: Platform: Macintosh (preferred) or Windows. DiskFormat: CD. File Format: Only QuarkXPress, Illustrator (saved as .eps), Photoshop (saved as .tif or .eps), or a pdf file. Electronic Ad Submission Checklist: Verify ad dimensions. Don’t use color if adis black-only. Make sure color ads are converted to CMYK. Copy all materials to disk (include all placedgraphics, scans, logos). Include all fonts on disk. LASER PROOF REQUIRED FOR ALL ADS.
NOTE: Any ads not supplied properly could incur additional charges. Slack Attack Communications will gladly design your ad. Call Barbara Slack for cost estimates.
Contact Information


For advertising information contact:
Barbara Slack
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262

bslack@slackattack.com
or
Heidi Beich

Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630, Ext. 10
Fax: 608-222-0262

heidi@slackattack.comor
Tavern League of Wisconsin, Inc.
2817 Fish Hatchery Rd., Madison, WI 53713
608-270-8591
info@tlw.org

 
© 2007 SLACK ATTACK COMMUNICATIONS, All Rights Reserved