Slack Attack Communications: Parade of Homes Plan Book

Madison Area Builders Association Parade of Homes

Parade of Homes
Plan Book

The Madison Area Builders Association's Parade of Homes™, which originated in 1950, has developed a reputation as one of the finest home showcases in the nation. The Parade is a true building showcase, providing the public with an opportunity to view quality construction and new trends in home design, furnishings and products. Nearly 60,000 persons attend this Dane County summer tradition.

The Plan Book, distributed to everyone who attends the Parade of Homes™, is full of information about the Parade homes and those who participated in building them. Parade attendees not only use the Book as they tour the Parade homes, but also as a resource for future home building and remodeling needs.

GENERAL CONDITIONS & DEADLINES

Advertising Rates

Mechanical Requirements

Circulation

Contact Information

ADVERTISING CONTRACT (PDF)

Go to MADISON AREA BUILDERS ASSOC. website

General Conditions
and Deadlines

DEADLINE FOR SUBMITTING
CAMERA-READY ADS:

Friday, March 31, 2010.
Ad contracts may be faxed or mailed but must be at Slack Attack Communication's office by deadlines stated. If you need to have an ad prepared, March 31, 2010 is the latest deadline to submit all elements to be included in your ad (logos, photos, copy, etc.). No cancellations accepted after this date. Commissions: No agency or cash discounts.

CANCELLATIONS:

No cancellations after March 31, 2010. Cancellations prior to this deadline must be delivered to Slack Attack Communications in writing.


		Circulation
	The Parade of Homes Plan Book is distributed to the people who attend this annual event. Directly target a market that is interested in home building, home products, and related services.


		Contact Information
	For advertising information contact: Kelly Wolf Slack Attack Communications P.O. Box 6096, 5113 Monona Drive Madison, Wisconsin 53716 608-222-7630 Fax: 608-222-0262 kelly@slackattack.com

Advertising Rates

BACK COVER, FOUR-COLOR*

$3150

INSIDE FRONT OR INSIDE BACK COVER, FOUR-COLOR*

$2810

FIRST/LAST BODY PAGE, FOUR-COLOR* (not cover)

$2475

FULL PAGE, FOUR-COLOR

$2305

1/2 PAGE FOUR-COLOR (Vertical or Horizontal)

$1390

1/4 PAGE, FOUR-COLOR

$960

FULL PAGE, BLACK & WHITE

$1370

1/2 PAGE, BLACK & WHITE (Vertical or Horizontal)

$820

1/4 PAGE, BLACK & WHITE (Vertical or Horizontal)

$635

Add Pantone Process Color (CMYK) to Black & White Ad

$150

* Prior year's advertisers will have first option for position pages. Other position page requests will be honored in the date/time order in which contracts requesting position pages are received.

AD CREATION/CHANGE CHARGES

Ad changes or ad creation are produced by Slack Attack Communications. All pricing is estimated. All costs for ad production will be billed directly to the advertiser.

FULL PAGE	$325 – $1000
HALF PAGE (Vertical or Horizontal)	$250 – $600
QUARTER PAGE	$150 – $250
AD CHANGES/CORRECTION CHARGE:Changes to telephone numbers, Email address, or addresses carry a minimum $40 charge. Please supply original layout files, with support, for these changes.

Mechanical Requirements

Ad Dimensions (width by height)
FULL PAGE (With Bleed)*	8-3/8" x 10-7/8" (trim size)
FULL PAGE (No Bleed)	7-1/4" X 9-5/8"
1/2 PAGE (Horiz)	7-1/4" x 4-3/4"
1/2 PAGE (Vert)	3-1/2" x 9-5/8"
1/4 PAGE	3-1/2" x 4-3/4"
*All artwork must include a bleed distance of 1/8" on all sides, additional to ad size. Please do not design a keyline enclosing ad artwork.

Acceptable advertising material for digital ads:

All ads are preferred as electronic files on CD or emailed, and must include a printed positive proof. Email files to parade@slackattack.com if file is under 10MB. If file size exceeds 10MB, please supply on disk. (Disk will not be returned.) Preferred file format is Adobe® Acrobat (pdf). Other acceptable file formats are Adobe® Photoshop (psd), or Adobe® InDesign (indd) or QuarkXPress (qxd). (InDesign is preferred). Other acceptable file formats are: tif, eps, or jpg. All files mst be print resolution 300 dpi at full size. Acceptable layout files are Illustrator, InDesign, and QuarkXPress. All fonts and support files (links) or unflattened layout artwork must be provided with layout file. Be sure to supply a laser or ink jet printed, color proof of your ad for quality assurance by publisher.

Notes: A file provided in a format not listed above (such as Microsoft Word or Publisher) will be charged a minimium translation fee of $25. Typically, these file types are NOT high resolution or press quality and artwork integrity cannot be guaranteed. All advertising rates are quoted for high resolution (300 dpi) digital art, in the acceptable file types listed above. For questions relating to production/costs/mechanical requirements, please call Slack Attack Communications at (608)222-7630.