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General Conditions
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Builder credited ad contracts are due January 31, 2007. No builder credit / commission for contracts received after January 31, 2007 or for ads taken in conjunction with the MABA sponsorship program. MABA reserves the right to approve all ads and content, especially the use of "Parade" or "Parade of Homes" in any ad.
SPACE RESERVATION DEADLINE:
BUILDER CREDITED ADS: January 31, 2007
ALL OTHER ADS: Friday, March 23, 2007. Ad contracts may be faxed or mailed but must be at Slack Attack Communication's office by deadlines stated. If you need to have an ad prepared, Friday, March 23, 2007 is the latest deadline to submit all elements to be included in your ad (logos, photos, copy, etc.). DEADLINE FOR SUBMITTING
CAMERA-READY ADS:
Friday, March 30, 2007. No cancellations accepted after this date. Commissions: No agency or cash discounts.
Cancellations:
No cancelations after March 23, 2007. Cancellations prior to this deadline must be delivered to Slack Attack Communications in writing.
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Circulation |
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The Parade of Homes Plan Book is distributed to the nearly 60,000 people who attend this annual event. Directly target a market that is interested in home building, home products, and related services.
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Contact Information |
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For advertising information:
Heidi Beich
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630, Ext. 10
Fax: 608-222-0262
 heidi@slackattack.com
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2007 Advertising Rates |
| BACK COVER, FOUR-COLOR * |
$3060 |
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| INSIDE FRONT OR INSIDE BACK COVER, FOUR-COLOR* |
$2730 |
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| FIRST/LAST PAGE, FOUR-COLOR* (not inside cover) |
$2405 |
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| FULL PAGE, FOUR-COLOR |
$2240 |
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| FULL PAGAE, BLACK & WHITE |
$1330 |
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| 1/2 PAGE VERT. FOUR-COLOR |
$1350 |
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| 1/2 PAGE HORZ., FOUR-COLOR |
$1350 |
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| 1/2 PAGE VERT., BLACK & WHITE |
$795 |
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| 1/2 PAGE HORZ., BLACK & WHITE |
$795 |
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| 1/4 PAGE, FOUR-COLOR |
$930 |
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| 1/4 PAGE, BLACK & WHITE |
$615 |
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| Add Pantone Process Color (CMYK) to BLACK AND WHITE AD |
$150 |
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* Prior year's advertisers will have first option for position pages. Other position page requests will be honored in the date/time order in which contracts requesting position pages are received. |
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| AD CREATION/CHANGE CHARGES
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| FULL PAGE, FOUR-COLOR |
$750-900 |
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| HALF PAGE (H&V), FOUR-COLOR |
$400-600 |
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| QUARTER PAGE, FOUR-COLOR |
$150-250 |
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| FULL PAGE, BLACK AND WHITE |
$175-275 |
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| HALF PAGE (H&V), BLACK AND WHITE |
$150-200 |
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| QUARTER PAGE, BLACK AND WHITE |
$85-135 |
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| AD CHANGES/CORRECTION CHARGE: Changes to telephone numbers, or addresses carry a minimum of $40 charge. |
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Mechanical Requirements |
| Ad Dimensions (width by height) |
| FULL PAGE BLEED |
8-3/8" x 10-7/8" (trim size), 8-5/8" x 11-1/8" (bleed size) |
| FULL PAGE |
7-1/4" X 9-5/8", 7 " x 9-1/8" (live area) |
| 1/2 PAGE (Horiz) |
7-1/4" x 4-3/4" |
| 1/2 PAGE (Vert) |
3-9/16" x 9-5/8" |
| 1/4 PAGE |
3-9/16" x 4-3/4" |
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Acceptable advertising material for ads:
All ads are preferred as electronic files on CD with a laser positive proof. Email files to graphics@slackattack.com if file is under 10 MB. Acceptable files are Macintosh platform in Quark XPress 6.0 or higher, Photoshop 7.0 or higher, Illustrator 10 or higher or high resolution press-ready pdf. A file provided in another program will be charged a $25 translation fee. All fonts and images (300 dpi) must be included. Four-color ads must be accompanied by a full color proof to verify color accuracy on press; if no proof is provided, color accuracy is not guaranteed. All advertising rates are quoted for camera-ready digital art. (Ad is ready for the printer - all typesetting, photos, etc. completed.) If you need an ad produced, please call for an estimate. All costs for ad production will be billed directly to the advertiser. For questions relating to production/costs/mechanical requirements, call Slack Attack Communications at (608) 222-7630.
• All fonts should be included for desktop publishing programs and converted to outline for illustration programs.
• All support files (photos or artwork) should be included and created as CMYK or grayscale depending on your ad.
• Image resolution should be at 300 dpi.
• A current laser positive proof must be supplied with your digital file. There will be no exceptions on this. The proof helps us determine how you expect the ad to look. If a positive proof is not supplied, you will be charged for output and faxed verification of ad.
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