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Official Publication
of the Wisconsin State
Firefighters Association, Inc. |
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Established in 1975, the Wisconsin Fire Journal serves as the primary communication vehicle for the fire service in Wisconsin and is supported by the Wisconsin State Firefighters Association (WSFA) membership dues and by advertising. The Wisconsin Fire Journal provides fire service professionals with interesting features as well as updates on training, legislation, and products and services. WSFA events and initiatives are covered in detail by members of the WSFA Board of Directors and its President. This timely information is complemented with eye-catching graphics, including a full-color cover and easy-to-read format. Published in the interest of fire control and prevention professionals, the Wisconsin Fire Journal is an active interchange of ideas designed to help fire service professionals better protect the lives and property of Wisconsin residents.
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2007 Editorial Calendar |
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JANUARY / FEBRUARY
Convention Preview and Registration Issue
Space Deadline: December 1, 2006
Materials Due: December 8, 2006
MARCH / APRIL
Convention Guide Issue
Space Deadline: February 1, 2007
Materials Due: February 8, 2007
MAY / JUNE
Convention Recap — Contest Winners
Space Deadline: April 2, 2007
Materials Due: April 9, 2007
jULY / AUGUST
Space Deadline: June 1, 2007
Materials Due: June 8, 2007
SEPTEMBER / OCTOBER
Space Deadline: August 1, 2007
Materials Due: August 8, 2007
NOVEMBER / DECEMBER
Space Deadline: October 1, 2007
Materials Due: October 8, 2007
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Circulation |
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Published bi-monthly, the Wisconsin Fire Journal
is the official publication of the Wisconsin State Firefighters Association, Inc. It is direct-mailed to all Wisconsin Fire Departments (over 800), their Fire Chiefs and to the homes of over 12,000 Firefighters and Fire Inspectors.
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Professional Card |
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The Professional Card section offers an exciting and affordable opportunity to promote your company, products and/or services to the Wisconsin fire service. Include your business in the Professional Card section of each issue of the Wisconsin Fire Journal throughout the year for $395.00 per year (includes production).
Dimensions of a Professional Card are 3-1/2″ wide x 1-1/2″ high. Your Professional Card can include your logo, slogan and key information about your business.
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Advertising Rates |
| BLACK & WHITE |
1X |
3X |
6X |
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| FULL PAGE |
$835 |
$76 |
$695 |
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| 2/3 PAGE |
$595 |
$575 |
$520 |
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| 1/2 PAGE |
$475 |
$455 |
$395 |
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| 1/3 PAGE |
$365 |
$340 |
$320 |
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| 1/6 PAGE |
$210 |
$195 |
$165 |
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| INSIDE FRONT COVER |
$1,525 |
$1,485 |
$1,440 |
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| INSIDE BACK COVER |
$1,525 |
$1,485 |
$1,440 |
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BACK COVER
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$1,735 |
$1,610 |
$1,520 |
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| Yearly Listing in Professional Directory/Buyers Guild: $395 |
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| ADDITIONAL CHARGES |
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$200.00 for an additional one color (PMS) |
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$500.00 for four color process |
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10% premium on black and white position requests, half page or larger |
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15% to recognized advertising agencies on space only |
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Inserts price to be determined |
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Classified Ads: $2.00 per word |
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Mechanical Requirements |
| Ad Dimensions (width by height) |
| FULL PAGE |
Trim Size: 8-3/8" x 10-7/8", Bleed: 8-1/2" x 11-1/8" |
| 2/3 PAGE |
Vertical: 4-3/4" x 9-5/8" |
| 1/2 PAGE |
Horizontal: 7-1/4" X 4-3/4", Vertical: 4-3/4" x 7-1/8" |
| 1/3 PAGE |
Square: 4-3/4" x 4-3/4", Column: 2-1/4" x 9-5/8" |
| 1/6 PAGE |
Horizontal: 4-3/4" x 2-1/4", Vertical: 2-1/4" x 4-3/4" |
| Magazine trim size: 8-3/8" x 10-7/8" |
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SUBMISSION REQUIREMENTS: The Wisconsin Fire Journal is printed computer-to-plate, therefore a digital format is used. All ads must be submitted electronically on Macintosh disks (Zip or CD) and include a hard copy of ad for verification. Ads that bleed need to allow 1/8″ for bleed on all sides. Accepted software:QuarkXpress, Adobe Illustrator and AdobePhotoshop. Fonts, linked graphics and laserproofs (both color separated and composite color ads) must be sent with electronic files. PDF files will be accepted, but fonts and graphics must be embedded and/or included. Minimum 300 dpi on graphics and photos. Any ads not supplied properly could incur additional charges. Disks submitted will be returned upon request.
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Contact Information |
For advertising information contact:
Barbara Slack
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262
 bslack@slackattack.com
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