Wisconsin Medical Journal

The Official Publication of the Wisconsin Medical Society

Established in 1903, the Wisconsin Medical Journal remains
the major communication between the Society and its members.
It provides physicians updates of Society happenings, peer-reviewed scientific articles for continuing education in the practice of medicine,
and it is a source of information on socioeconomics, business, and legislative issues as they relate to medicine.

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2010 Editorial Calendar
   

VOLUME 109, ISSUE 1: FEBRUARY 2010

Space Deadline: 1/18/2010
Ad Due: 1/21/2010

VOLUME 109, ISSUE 2: APRIL 2010

Space Deadline: 3/8/2010
Ad Due: 3/11/2010

VOLUME 109, ISSUE 3: JUNE 2010

Space Deadline: 5/17/2010
Ad Due: 5/20/2010

VOLUME 109, ISSUE 4: SPECIAL THEME*

Space Deadline: 6/21/2010
Ad Due: 6/24/2010

VOLUME 109, ISSUE 5: AUGUST 2010

Space Deadline: 8/2/2010
Ad Due: 8/5/2010

VOLUME 109, ISSUE 6: OCTOBER 2010

Space Deadline: 9/3/2010
Ad Due: 9/8/2010

VOLUME 109, ISSUE 7: DECEMBER 2010

Space Deadline: 11/29/2010
Ad Due: 12/2/2010

*This will be a special issue on a topic yet to be determined.

Circulation
 
The audience you reach by advertising in the Wisconsin Medical Journal includes over 18,000 Wisconsin physicians, clinic managers, hospital administrators, and other health care professionals. Business firms eager to reach this expanding and affluent market find it advantageous to advertise in Wisconsin Medical Journal.
Online Flash Ads
 
The Society's virtual Journal offers advertisers the opportunity to better attract readers' attention online by providing active links from your ad. In addition to your regular display ad in the print publication, advertisers can now also submit a Flash format ad for the electronic publication to enhance the advertising presence online.

FLASH AD GUIDELINES:

  • The Flash ad must be the same dimensions as the print ad.
  • Animation in ads can only be activated when readers roll their mouse over the ad (on rollover).
  • If included, video can only open when a reader clicks on the link. Videos should open in a separate window, and the window can be no larger than the ad space purchased. (The video cannot cover other ads or Journal content.)
  • Ads cannot incorporate sound unless it is part of the video whcich appears after a reader clicks.

Advertising Rates EFFECTIVE JANUARY 2010
1X 4X 8X
BLACK & WHITE
FULL PAGE
$2,100
$2,000 $1,900
2/3 PAGE $1,600 $1,500 $1,400
1/2 PAGE $1,200 $1,100 $1,000
1/3 PAGE $1,000 $950 $900
1/4 PAGE $900 $850 $800
1/6 PAGE $575 $550 $525
4-COLOR POSITION PAGES
INSIDE FRONT COVER $3,700 $3,500 $3,300
INSIDE BACK COVER $3,700 $3,500 $3,300
BACK COVER $3,900 $3,700 $3,500

COLOR RATES:
One color (in addition to black): + $265
Two colors (in addition to black): +$395 Four color: +$500

Mechanical Requirements
Ad Dimensions (width by height)
FULL PG (no bleed) 7-1/4" x 10"
FULL PG (bleed) 8-1/2" x 11-1/4" (Trim size 8-1/4" x 10-7/8")
2/3 PAGE Horiz. 6-3/4" X 6", Vert. 4-1/4" x 9-1/2"
1/2 PAGE Horiz. 6-3/4" X 4-3/4", Vert. 3-3/8" x 9-1/2"
1/3 PAGE Horiz. 6-3/4" x 3", Vert. 2-1/8" x 9-1/2"
1/4 PAGE 3-1/4" x 4-3/4"
1/6 PAGE 2-1/8" x 4-7/16"

SUBMISSION REQUIREMENTS:
Platform: Windows. Media: CD or DVD. File Formats: eps or tif, 300 dpi, pdf (graphics and fonts embedded), InDesign (including supporting files — tif/eps, fonts). Unsupported Formats: Due to software limitations, we cannot accept the following: QuarkXPress, WordPerfect, Microsoft Word, Microsoft Publisher, Harvard Graphics, PowerPoint, Excel, or Corel Draw. Electronic Ad Submission Checklist: Verify ad dimensions. Don't use color if ad is black only. Copy of materials to disk (include all placed graphics, scans, logos, fonts). Provide laser print of ad. If ad is color critical, supply color accurate proofs.

INCIDENTAL CHARGES: Mechanical alterations, design, layout and typesetting: at cost. Inserts: Accepted at black and white space rates. Each insert counts as one insertion toward earned frequency. Furnished inserts must be delivered prepaid to printer.

TERMS: All advertising is subject to the approval of the publisher, the Wisconsin Medical Society. The publisher reserves the right to edit or refuse any advertisement. The Wisconsin Medical Journal is published seven times per year. No cancellations accepted less then 30 days preceding day of issue. When new advertisements are not received, the publisher shall have the right to repeat a previous advertisement. In the event of rate changes, the advertiser shall have the right to cancel or renegotiate size commitments within 30 days of notification — otherwise the contract cannot be cancelled. Prepayment may be required.

Contact Information


For advertising information contact:

Heidi Koch
Slack Attack Communications

P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262
heidi@slackattack.com

 
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