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Circulation |
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The audience you reach by advertising in the Wisconsin Medical Journal includes over 11,000 Wisconsin physicians, clinic managers, hospital administrators, and other health care professionals. Business firms eager to reach this expanding and affluent market find it advantageous to advertise in our publication.
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Classified Ads |
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Run a Classified Ad in BOTH the Wisconsin Medical Journal and on the Wisconsin Medical Society Web Site for only $3.50 per word. |
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Run a Classified Ad in the Wisconsin Medical Journal alone for $2.00 per word. |
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Run a Boxed Classified Ad in the Wisconsin Medical Journal for $75 per column inch. For an additional $75 flat fee you can place
your Boxed Classified Ad on the Web Site as well.
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Advertising Rates (ALL RATES ARE NET) |
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1X |
4X |
8X |
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| BLACK & WHITE |
| FULL PAGE |
$1,760 |
$1,425 |
$1,350 |
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| 2/3 PAGE |
$1,340 |
$1,165 |
$995 |
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| 1/2 PAGE |
$995 |
$855 |
$755 |
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| 1/3 PAGE |
$825 |
$715 |
$585 |
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| 1/4 PAGE |
$730 |
$535 |
$440 |
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| 1/6 PAGE |
$460 |
$435 |
$380 |
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| 4-COLOR POSITION PAGES |
| INSIDE FRONT COVER |
$2,995 |
$2,570 |
$2,460 |
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| INSIDE BACK COVER |
$2,995 |
$2,570 |
$2,460 |
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| BACK COVER |
$3,205 |
$2,755 |
$2,655 |
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COLOR RATES:
One color (in addition to black): + $265
Two colors (in addition to black): +$395 Four color: +$500
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Mechanical Requirements |
| Ad Dimensions (width by height) |
| FULL PAGE |
6-1/2" x 9-1/2" |
| 2/3 PAGE |
Horizontal: 6-1/2" X 6", Vertical: 4-1/4" x 9-1/2" |
| 1/2 PAGE |
Horizontal: 6-1/2" X 4-12", Vertical: 3-1/4" x 9-1/2" |
| 1/3 PAGE |
Horizontal: 6-1/3" x 3", Vertical: 2-1/8" x 9-1/2" |
| 1/4 PAGE |
3-1/4" x 4-1/2" |
| 1/6 PAGE |
2-1/8" x 4-1/4" |
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Magazine trim size: 8-1/2" x 11 ", Bleed: 8-3/4" x 11-1/4",
Live Area: 8" x 10" |
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SUBMISSION REQUIREMENTS: (Electronic) Platform: Windows Format: CD, Floppy, or Zip DiskFormat: eps or tif-300 dpi, pdf (graphics and fonts embedded), Quark XPress (including supporting files-tif/eps, fonts) Unsupported Formats: Due to software limitations, we can not accept the following: WordPerfect, Microsoft Word, Harvard Graphics, PowerPoint, Excel or Corel Draw. Electronic Ad Submission Checklist: Verify ad dimensions.Don’t use color if ad is black only. Copy of materials to disk (include all placed graphics, scans, logos, fonts). Provide laser print of ad.
INCIDENTAL CHARGES: Mechanical alterations, design, layout and typesetting: at cost. Inserts: Accepted at black and whitespace rates. Each insert counts as one insertion toward earned frequency. Furnished inserts must be delivered prepaid to printer.
TERMS: All advertising is subject to the approval of the publisher, the Wisconsin Medical Society. The publisher reserves the right to edit or refuse any advertisement. The Wisconsin Medical Journal is published eight times per year. No cancellations accepted less than 30 days preceding day of issue. When new advertisements are not received, the publisher shall have the right to repeat a previous advertisement. In the event of rate changes, the advertiser shall have the right to cancel or renegotiate size commitments within 30 days of notification—otherwise the contract cannot be cancelled. Prepayment may be required.
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Contact Information |
For advertising information contact:
Heidi Beich
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630, Ext. 10
Fax: 608-222-0262
 heidi@slackattack.com
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