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2010 Editorial Calendar |
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VOLUME 109, ISSUE 1: FEBRUARY 2010
Space Deadline: 1/18/2010
Ad Due: 1/21/2010
VOLUME 109, ISSUE 2: APRIL 2010
Space Deadline: 3/8/2010
Ad Due: 3/11/2010
VOLUME 109, ISSUE 3: JUNE 2010
Space Deadline: 5/17/2010
Ad Due: 5/20/2010
VOLUME 109, ISSUE 4: SPECIAL THEME*
Space Deadline: 6/21/2010
Ad Due: 6/24/2010
VOLUME 109, ISSUE 5: AUGUST 2010
Space Deadline: 8/2/2010
Ad Due: 8/5/2010
VOLUME 109, ISSUE 6: OCTOBER 2010
Space Deadline: 9/3/2010
Ad Due: 9/8/2010
VOLUME 109, ISSUE 7: DECEMBER 2010
Space Deadline: 11/29/2010
Ad Due: 12/2/2010
*This will be a special issue on a topic yet to be determined.
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Circulation |
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The audience you reach by advertising in the Wisconsin Medical Journal includes over 18,000 Wisconsin physicians, clinic managers, hospital administrators, and other health care professionals. Business firms eager to reach this expanding and affluent market find it advantageous to advertise in Wisconsin Medical Journal.
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Advertising Rates EFFECTIVE JANUARY 2010 |
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1X |
4X |
8X |
| BLACK & WHITE |
| FULL PAGE |
$2,100 |
$2,000 |
$1,900 |
| 2/3 PAGE |
$1,600 |
$1,500 |
$1,400 |
| 1/2 PAGE |
$1,200 |
$1,100 |
$1,000 |
| 1/3 PAGE |
$1,000 |
$950 |
$900 |
| 1/4 PAGE |
$900 |
$850 |
$800 |
| 1/6 PAGE |
$575 |
$550 |
$525 |
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| 4-COLOR POSITION PAGES |
| INSIDE FRONT COVER |
$3,700 |
$3,500 |
$3,300 |
| INSIDE BACK COVER |
$3,700 |
$3,500 |
$3,300 |
| BACK COVER |
$3,900 |
$3,700 |
$3,500 |
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COLOR RATES:
One color (in addition to black): + $265
Two colors (in addition to black): +$395 Four color: +$500
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Mechanical Requirements |
| Ad Dimensions (width by height) |
| FULL PG (no bleed) |
7-1/4" x 10" |
| FULL PG (bleed) |
8-1/2" x 11-1/4" (Trim size 8-1/4" x 10-7/8") |
| 2/3 PAGE |
Horiz. 6-3/4" X 6", Vert. 4-1/4" x 9-1/2" |
| 1/2 PAGE |
Horiz. 6-3/4" X 4-3/4", Vert. 3-3/8" x 9-1/2" |
| 1/3 PAGE |
Horiz. 6-3/4" x 3", Vert. 2-1/8" x 9-1/2" |
| 1/4 PAGE |
3-1/4" x 4-3/4" |
| 1/6 PAGE |
2-1/8" x 4-7/16" |
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SUBMISSION REQUIREMENTS:
Platform: Windows. Media: CD or DVD. File Formats: eps or tif, 300 dpi, pdf (graphics and fonts embedded), InDesign (including supporting files — tif/eps, fonts). Unsupported Formats: Due to software limitations, we cannot accept the following: QuarkXPress, WordPerfect, Microsoft Word, Microsoft Publisher, Harvard Graphics, PowerPoint, Excel, or Corel Draw. Electronic Ad Submission Checklist: Verify ad dimensions. Don't use color if ad is black only. Copy of materials to disk (include all placed graphics, scans, logos, fonts). Provide laser print of ad. If ad is color critical, supply color accurate proofs.
INCIDENTAL CHARGES: Mechanical alterations, design, layout and typesetting: at cost. Inserts: Accepted at black and white space rates. Each insert counts as one insertion toward earned frequency. Furnished inserts must be delivered prepaid to printer.
TERMS: All advertising is subject to the approval of the publisher, the Wisconsin Medical Society. The publisher reserves the right to edit or refuse any advertisement. The Wisconsin Medical Journal is published seven times per year. No cancellations accepted less then 30 days preceding day of issue. When new advertisements are not received, the publisher shall have the right to repeat a previous advertisement. In the event of rate changes, the advertiser shall have the right to cancel or renegotiate size commitments within 30 days of notification — otherwise the contract cannot be cancelled. Prepayment may be required.
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Contact Information |
For advertising information contact:
Heidi Koch
Slack Attack Communications
P.O. Box 6096, 5113 Monona Drive
Madison, Wisconsin 53716
608-222-7630
Fax: 608-222-0262
heidi@slackattack.com
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